{"id":1675,"date":"2018-03-30T11:25:54","date_gmt":"2018-03-30T11:25:54","guid":{"rendered":"http:\/\/www.xypnet.com\/blog\/?p=1675"},"modified":"2018-03-30T11:25:54","modified_gmt":"2018-03-30T11:25:54","slug":"5-tips-to-help-you-build-your-business-brand","status":"publish","type":"post","link":"https:\/\/www.xypnet.com\/website\/5-tips-to-help-you-build-your-business-brand\/","title":{"rendered":"5 tips to help you build your business brand"},"content":{"rendered":"

Did you know that building your business brand \u00a0is not just about your logo and website? Your brand has the power to leave a lasting impression on your customers, and anyone who interacts with your company.<\/p>\n

If you want to create a strong identity, focus on creating a brand that differentiates your business from the rest. Here 5 tips to help you build your business brand.<\/p>\n

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  1. Know Your Target Customer <\/strong><\/li>\n<\/ol>\n

    Identifying your target customer is one of the most important exercises you will do before launching your business. Know as much as possible about your customer (gender, age, purchasing power, what they like to do, what they like about you, etc).<\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. Name Your Business <\/strong><\/li>\n<\/ol>\n

      A descriptive name (Clive Software) will be easier for customers to identify immediately, but will be hard to \u201cown.\u201d Check with the PACRA \u00a0to see if you can register that name as your business name or trademark (not every small business needs a \u00a0trademark though). You can also do some Google searches to find out if the name is not registered by someone else.\"\"<\/a><\/p>\n

       <\/p>\n

       <\/p>\n

       <\/p>\n

       <\/p>\n

       <\/p>\n

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      1. Buy Your URL (Domain Name)<\/strong><\/li>\n<\/ol>\n

        You must have your own domain name for your business. \u00a0As you are deciding a nice catch name for your business, also consider the availability of the domain name.\u00a0 For Example, we almost named XyPNET as HiNET meaning Himanansa Networks, but we couldn\u2019t find the domain www.HiNET.com<\/a> available as it is being used by another business, so we setteled for XyPNET.com . Your Domain Name \u00a0should match your business name as closely as possible. Ideally this will be a .com extension or .co.zm \u00a0and others like .net or .org are not bad either.<\/p>\n

         <\/p>\n

          \n
        1. Define Your Brand Identity <\/strong><\/li>\n<\/ol>\n

          Choose your colors, fonts and images. Take your time on this and really understand how each of these elements work together to give your customers a certain feeling when they frequent your business. \u00a0You can do a Google search on this one also to find out what each logo colour means and what it would mean for your customers.<\/p>\n

           <\/p>\n

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          1. Create Your Logo <\/strong><\/li>\n<\/ol>\n

            This is the symbol of your business. It doesn\u2019t have to be fancy. In fact, simpler is usually best. Create something that will look good in a small space on social media and as a large sign on your door. Make sure you have the proper files for online (PNG) and print (PDF, etc).<\/p>\n

             <\/p>\n

            Always remember, you are not doing it for you, you are doing it for your customers and anyone else who will be buying from you. People don\u2019t buy from brands they don\u2019t like.<\/p>\n

            Keep reading, I will be posting Part 2 of this.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Did you know that building your business brand \u00a0is not just about your logo and website? Your brand has the power to leave a lasting impression on your customers, and anyone who interacts with your company. If you want to create a strong identity, focus on creating a brand that differentiates your business from the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,87,82,88],"tags":[86],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-blog","category-small-business","category-small-business-tips-and-tricks","category-tips-tricks","tag-business-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":0,"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xypnet.com\/website\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}