Does your business feel like an island sometimes? Trying to figure out, stay connected to customers, the community and the rest of the world –all on your own? You know you need to find a way to connect with your customers when you are not face to face, but there is one of you and hundreds of thousands or millions of them.
Internet social media! It’s changing the way people connect with each other; you know that your happy customers have always been your recipe for your success. When they like you, they tell others about you.
Social media is really nothing more than people talking to other people. Every time they say something it might be heard by dozens or even thousands of others who might be interested in knowing what you are doing.
constant contact is all about helping small businesses and that’s why we posted this blog –to put all the information you need together all in one place, organized with step by step guidance, so you can get going today.
So why promote your company through social media?
Whether your company just started, or you are a corporate giant, social media is the right place to promote your business
Social media has altered the way we connect, discover and share information. Just to skip this jargon, here are some things you need to know:
Social Media connects people –be it just sharing content or just chatting.
Social Networks like Facebook, Twitter, LinkedIn and Africa’s own, Amunzi are the present day places where all the social interactions take place
Social Media Marketing is one of the greatest ways your Company can use to build relationships drive repeat business and even attract new customers through people sharing with people. In simple terms, Social Media is simply a technological powered word-of-mouth.
Ways to use Social Media to have a big impact on your business
Just like any Traditional Marketing ways available today, it’s important to set goals and understand what it is that you wish to achieve from your Social Media Marketing efforts
If you are completely blank about the goals, don’t worry –I am going to list some example goals here:
- Spread the Word: This is done to show customers and prospects who you are and what you can do for them. This is great for Brand awareness.
- Drive Sales: You can give your customers offers and more often than not, they are likely to share them with their friends and family. This translates into a viral distribution of your promotions.
- Provide Customer Service: with a Social Media presence you can respond to what your customers are saying about you and to all the questions they might have about your business. You can use this channel for your great customer service, don’t just be there chatting with friends when you can transform Facebook into a wonderful feedback loop.
- Drive Repeat Business: This is done to build deeper relationships with your customers, so that they can get to know, like and even trust you more.
Every single interaction you have on whether Facebook, Twitter, Amunzi or LinkedIn has the potential to reach thousands of new prospects.
Have your message spread virally and attract new customers…
Of course advertising on social networks like Facebook, Twitter and LinkedIn is important, but you cant you can’t explain everything to customers on Social networks; you will also need a website for your business.